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The Good Small Business Guide

The Good Small Business Guide is aimed at anyone thinking of starting or growing a business in the United Kingdom. It contains advice on:

  • planning
  • setting up or acquiring a business
  • getting to grips with the figures
  • finding premises
  • marketing your idea
  • working with customers
  • communicating with customers
  • growing your business
  • working and selling online
  • managing yourself and others
  • dignified retreats

All of the above topics are covered in over 160 easy-to-read actionlists, which appear in the following format:

Getting Started-an overview of the main points addressed in the actionlist
FAQs-a series of frequently asked questions on the topic
Making It Happen-fuss-free advice on how to achieve your goal
What to Avoid-tips on how to avoid common mistakes
Recommended Links-a selection of the very best websites to help you investigate the topic further

Not everyone who wants to set up their own company will necessarily have business experience, so this book explains all you need to know in jargon-free language. Its contents take you from the beginning of developing your idea right the way through to steps to help your business expand successfully.

For more in-depth comment and advice on some key topics, look at the 'Focus On' series of actionlists. These articles have been written by some of the world's leading business writers, including Meredith Belbin and Al Ries, and bring together their considerable experience.

This book also contains the Essential Information Directory. This section covers 30 key topics of interest to anyone in business, and offers carefully chosen information on the most helpful books, organisations, and a wider selection of Internet sites.

Finally, turn to the 'Viewpoints' section to read about the experiences of other people running and growing small businesses.

For further information and to order a print copy please contact:

A&C Black Ltd
37 Soho Square
London
W1D 3QZ
Telephone: 0207 758 0200
Email: customerservices@acblack.com
Website: http://www.acblack.com

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